Core Concepts
The building blocks of the ohwow platform: how agents, tasks, and your business growth fit together.
Agents#
An agent is an AI worker with a specific role and set of skills. Each agent has a name, avatar, department assignment, and configuration that determines how it behaves.
Agents can work autonomously (completing tasks without your input) or in supervised mode (pausing to request approval before taking action). You control this per-agent.
Agents have statuses: idle, working, waiting_approval, or paused.
Departments#
Agents are organized into departments, logical groups that mirror a real company structure. Common departments include:
| Department | Example Agents | Typical Tasks |
|---|---|---|
| Marketing | Content Writer, SEO Analyst, Social Manager | Blog posts, keyword research, social scheduling |
| Operations | Project Coordinator, Data Analyst, Report Builder | Task routing, metrics dashboards, weekly reports |
| Sales | Lead Researcher, Outreach Specialist, CRM Manager | Prospect lists, email sequences, pipeline updates |
| Support | Ticket Handler, Knowledge Writer, Feedback Analyst | Reply drafts, FAQ updates, sentiment analysis |
| Engineering | Code Reviewer, Doc Writer, Bug Triager | PR summaries, changelog entries, issue prioritization |
Tasks#
A task is a unit of work assigned to an agent. You create tasks by describing what you need in natural language, and the platform routes them to the right agent.
Tasks move through a lifecycle:
- Created: Task is submitted and queued
- In Progress: Agent is actively working on it
- Needs Approval: Agent has output ready for your review
- Completed: Work is done and results are available
- Failed: Something went wrong (you can retry or reassign)
Tasks can have priorities (low, normal, high, urgent) and can be searched, filtered, and sorted in the Tasks view.
Approvals#
When an agent needs your sign-off, it creates an approval request. Approvals are the human-in-the-loop mechanism that keeps you in control.
You can review approvals one at a time or swipe through them quickly: approve slides right, reject slides left.
Credits#
Every agent action consumes credits. Credits are the platform's billing unit; they map to the underlying AI model tokens used by your agents.
Each plan tier includes a monthly credit allowance. When you run out, you can purchase credit packs or upgrade your plan. See Credits & Plans for details.
Note
Growth Stages#
ohwow tracks your business progress through 10 growth stages, from Spark (just getting started) to Empire (fully scaled). Each stage has milestones, and hitting them unlocks badges.
Growth is measured by real activity: tasks completed, integrations connected, workflows created, and streaks maintained. It reflects how actively you're using your AI agents.
Learn more in Growth & Gamification.
Workflows#
A workflow is a multi-step chain of tasks that run in sequence or parallel. You build workflows using natural language: describe the steps, and ohwow connects them.
Workflows are useful for repeatable processes: weekly reports, content pipelines, onboarding sequences, and more. See Workflows.
Integrations#
Integrations connect ohwow to external platforms (Gmail, Slack, Notion, GitHub, Google Calendar, Dropbox, and more). Once connected, agents can read from and write to these tools as part of their tasks. See Integrations.
Tip